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January 26, 2005

About Max Blumberg

I'm Max Blumberg, a UK-based business strategist with a special interest in marketing. My weblog can be found at http://www.maxblumberg.com/

I am interested to learn the extent to which weblogs can be used to create thought-leadership and influence business behaviour.

I am interested in questions like:

o Can a blog like this one really influence the path of a company like Sainsbury's and be of benefit to it?

o What is our role as bloggers in this process?

o How can we open this blog up so that others with an interest in Sainsbury's can also comment? For example, we would like to hear from employees although I suspect this will need to be anonymous.

I look forward to working with you all.

Posted by Max Blumberg on January 26, 2005 at 07:41 PM in About this site | Permalink


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Great site and great article in the Sunday Times.
Please tell everyone about the blogging conference this Friday 9 Sept in Cambrdige, UK.

Posted by: Philip | Sep 4, 2005 8:07:57 PM

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