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August 11, 2005

What do we think of Fresh and Wild?

Good questions from Silverbrow on food: is Fresh and Wild just like Sainsbury's, but with higher prices?

On the one hand these stores are little more than supermarkets with the same profit imperatives as the mainstream retailers, on the other they have this slightly grating tendency towards right-on attitudes.

I would have assumed these two traits are mutually exclusive, the success of Whole Foods would imply otherwise. I would be interested to know just what suppliers think of them, whether they're really any better or worse than a Tesco or Sainsbury's. I also think it would be interesting for someone to look into the real level of choice they offer us. Are the products they stock significantly different from the "Best of" ranges so favoured by (UK) supermarkets? It's also interesting that the two markets where these Organic Supermarkets seem to succeed are the US and UK, both of which lack the European market tradition and have a heavy reliance on supermarkets.

PS Silverbrow has a nice list of links to food blogs, but a are US-based. Come on UK food bloggers, make yourself known and I will link to you from 173.

Posted by Adrian Trenholm on August 11, 2005 at 03:04 PM in Food, Marketing | Permalink


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You want UK food bloggers - you got 'em ;-)









Oh and then there is http://www.spittoon.biz

that should keep yer going!

Posted by: Andrew | Aug 11, 2005 4:29:41 PM

Good work, Andrew. Johnnie, can we have a linkroll here? To food blogs and others?

Posted by: Adrian Trenholm | Aug 11, 2005 4:59:29 PM

Food blogs added to the link roll on the left. Thanks for the list, Andrew.

Posted by: Adrian Trenholm | Aug 12, 2005 2:02:12 PM

fresh and wild - all the organic stuff is from all over the bloody place. can it really be organic/green when its shipped half way around the world?

that is why i really like the Stoke Newington branch on a saturday. across the road is a real farmers market with all organic produce all grown within 100 miles of the site. Nice.

Posted by: james governor | Aug 16, 2005 4:19:17 PM

Absolutely agree about organic being devalued by huge food mileage.

Good Food magazine did a survey a while ago and found that something like 80% of Tesco's organic produce was imported. Sainsbury's were, I think half UK and half imported, but said they wanted to shift the balance to 65% UK, and Waitrose were 85% home grown.

It's a theme we keep coming back to here on 173 - should Sainsbury's be trying to out-Tesco Tesco, or taking a lead from Waitrose and farmers' markets? I know which I would prefer.

Posted by: Adrian Trenholm | Aug 17, 2005 10:06:49 AM

Hello - I like the blog! I myself am a London foodblogger, relatively new to the country. I'm from the U.S. and used to be a graphic designer who, for years, designed food packaging for big names like General Mills and Kraft. One of the reasons I left was because so much of that crap so barely qualifies as food, how could I keep on shilling it? Especially with Americans, as a country, becoming so bloody fat! So I'm interested in your discussions on effective marketing and intelligent purchasing in relation to food. I just moved into a new neighborhood and there is a Sainsbury's just down the street. I haven't completely formed my opinions regarding it yet, but I won't shop at Asda any more. I went there twice and each time I felt like a whore. In the States, Wall Mart (who owns Asda) is an out of control retail monster that's tearing through small towns and putting so many people out of work, all in the name of low-low prices. There's a Fresh and Wild nearby too, I'll have to do some shopping...


Posted by: londonchef | Aug 30, 2005 4:19:40 PM

fresh & wild is so consistently disappointing ... would rather have a sainsbury's nearby (or of course a waitrose, but that goes without saying). my full rant on this topic is at the link ...

Posted by: micawber | Sep 13, 2005 6:17:50 PM

Feel free to add me to the link on the left, I am afterall UK based and you did borrow some of my work for this post.

Posted by: silverbrow | Sep 14, 2005 1:58:06 PM

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