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September 12, 2005

On 173, marketing blog and Morrisons

The story about 173 in last weeks' Sunday Telegraph was bound to garner some attention for us, and so it proves. The latest pointer comes from the Marketing blog.

Author Stuart Bruce, a Labour party councillor in Leeds, points to the story of two blogs about two retailers.

He also points out that the entry Morrisons Is Rubbish on his personal blog, is the most widely read and commented on. The views are mostly negative.

Sadly for Morrisons indicators are that things may get worse before they get better. I can't vouch for the authenticity of this view from an employee, but its worrying anyway, from a fear, uncertainty and doubt perspective:

as a 20year plus employee of safeway distribution centre aylesford i can only fully agree with your views on morrisons quality of product.fresh food standards are terrible,we are getting produce that is well past its best,the other day we accepted carrots with only a couple of days shelf life when it came into the depot!!!

Posted by James Governor on September 12, 2005 at 02:21 PM | Permalink


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Just to clarify that the post about the excellent 173 was on my professional A PR Guru's Musings blog. The dig at Morrisons was on my councillor blog.

Posted by: Stuart Bruce, PR Consultant | Sep 13, 2005 9:44:08 AM

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