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September 11, 2005

Sainsbury's Supermarket of the Year.

The world's premier wine awards the International Wine Challenge has just announced the awards for the UK's best wine merchants. Sainsbury's has been crowned Supermarket of the Year 2005.

Organised by Wine International magazine the judges noted that

Booths’ range came in for particular praise, while Waitrose was applauded for its website, and the fine wine room and wine bar concepts that have been introduced to its flagship Canary Wharf store. However, after careful consideration of its IWC wine success and a second store visit, Sainsbury’s just edged into the lead. The judges were particularly impressed by the effort this chain is putting into training the staff in its wine departments, the look of those departments and the information on offer in them. The recently introduced wine festivals were also singled out, as was the growing number of small parcels of wine that are now available in the stores and via the chain’s website.

The judging criteria included range, prices, layout of the stores, general level of service, the wbesite and number of successes in the competitions wine tasting section. Mystery shoppers were also sent to various stores.

The runners up in the Supermarket section were Booths and Waitrose.

Posted by wine_scribbler on September 11, 2005 at 05:33 PM in News | Permalink


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» International Wine Challenge - Retailer Awards. from Spittoon.biz
Wine Magazine has published the winning retailers in the International Wine Challenge.Top gong goes to the Wine Society as Overall Merchant of the Year. Sainsbury's is the Supermarket of the Year and Majestic the High Street Retailer of 2005. Cooden Ce... [Read More]

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